Project Management
Define your objectives…
MoreMedDiet is a 36-month PRIMA-funded research project that brings together 13 research institutions across Italy, Spain, Portugal, Tunisia and Turkey to understand and promote the adoption of the healthy Mediterranean diet.
Identifying socio-economic, cultural and behavioral barriers to Mediterranean diet adoption across 6 countries.
Designing 5 nutritious, sustainable and consumer-preferred Mediterranean ready-to-eat recipes.
Implementing a digital farm-to-fork traceability system using blockchain, IoT and QR codes.
Recognized by UNESCO as an Intangible Cultural Heritage, the Mediterranean diet is associated with reduced risk of cardiovascular disease, diabetes, and many chronic conditions — yet adoption is declining even in Mediterranean countries.
MoreMedDiet is structured into 7 work packages covering the entire innovation chain from consumer research to policy recommendations.
Task 6.1 · Completed · May 2025 "Eat Well. Live Well. The Mediterranean Diet." Four multilingual educational training videos produced
Management Tasks WP7 Core Functions All four tasks led by UEX — the project coordinator — running throughout the full
Task 4.1 — Business Model Development Lead: UEX · M01–M30 Analysis of existing business models for MD products across partner
Work Package 3 focuses on developing and implementing a state-of-the-art blockchain-based traceability platform that enables full transparency across the Mediterranean
Objectives WP2 Core Objectives Eight interconnected objectives guiding the design and development of MoreMedDiet recipes Design 5 Innovative Recipes Based
Objectives Understand Consumer Behaviour Understanding purchasing, cooking and eating behaviour related to the Mediterranean diet across Mediterranean countries. Perceptions &
A multi-disciplinary consortium of 13 institutions from 5 countries working together for Mediterranean diet promotion.
Italy · Spain · Portugal · Tunisia · Turkey
MOREMEDDIET in Numbers
